# StoreLinkr - Full Technical & Product Specification

StoreLinkr is the e-commerce integration platform that connects wholesalers, POS systems and webshops (WooCommerce, Shopify, SitePack) with European marketplaces such as Bol, Kaufland, eBay and Allegro — keeping products, stock, prices and orders in sync automatically. It centralizes product data (PIM), automates order fulfillment routing, and executes dynamic repricing. Built for retailers and web stores in the Benelux and DACH regions; Amazon support is in beta (available on request). Pricing: fixed public monthly plans by order volume from €69/month, unlimited products and SKUs on every plan, no revenue or success fee.

## Core Value Proposition
- **Unified Operation**: Replaces separate PIM and order tools with a single dashboard.
- **Scalability**: Designed to grow with businesses, from small webshops to multi-channel enterprises.
- **Efficiency**: Eliminates manual stock corrections and data entry through real-time automation.
- **Competitive Edge**: Smart repricing tools to win the "Buy Box" on marketplaces.

## Functional Domains

### 1. Product Information Management (PIM)
- **Centralized Repository**: One source of truth for all product data.
- **Automated Mapping**: Synchronize titles, descriptions, images, and attributes from a primary webshop to multiple marketplaces.
- **Variant Management**: Handles complex product variants across different channel requirements.
- **Multi-publish**: Use selection rules (category, brand, attributes) to publish specific subsets of products to different channels.

### 2. Order & Fulfillment Automation
- **Order Routing**: Automatically syncs marketplace orders to connected CMS, WMS (Picqer, Stockhub), or ERP systems.
- **Status Loop**: Automated tracking code updates back to the customer and marketplace.
- **Return Workflows**: Streamlined processing of returns across channels.

### 3. Inventory & Stock Management
- **Real-time Synchronization**: Instant stock adjustments across all connected channels upon sale (online or in-store).
- **Predictive Analytics**: Analyzes historical sales velocity to predict stock depletion and suggest purchase advice.
- **Multi-warehouse Support**: Integration with fulfillment partners like Picqer and Stockhub.

### 4. Dynamic Pricing & Repricing
- **Channel-specific Pricing**: Maintain different price lists for the same product across different marketplaces (e.g., Bol.com vs. Amazon).
- **Competitor Tracking**: Algorithmic adjustments based on competitor pricing.
- **Margin Protection**: Rule-based pricing to ensure profitability after marketplace fees and currency conversion.

## Integration Ecosystem

### E-Commerce / CMS Platforms
- **WordPress / WooCommerce** (Fully supported)
- **Shopify** (Fully supported)
- **SitePack** (Native integration)

### Marketplaces (European Focus)
- **Bol.com** (Benelux)
- **Kaufland** (Germany/Central Europe)
- **Ebay** (Global)
- **Allegro** (Poland)
- **Books in Belgium** (Specialized)
- **Amazon** (Global)

### Specialized Integrations
- **CycleSoftware**: Deep integration for bicycle retailers (handling second-hand bikes, multi-channel linking).
- **Skwirrel**: Product data enrichment.
- **Wilmar**: Specialized retail integration.
- **Kruitbosch**: Dutch bicycle parts and accessories wholesaler; dropshipment integration for bike retailers.
- **Everspring, Shots**: Dropshipping and supplier integrations.

### Warehouse & ERP
- **Picqer**
- **Stockhub**

### Accounting
- **Exact Online**
- **Jortt**

### Marketing & Feeds
- **Google Merchant Center** (XML/JSON)
- **Meta (Facebook/Instagram)**
- **Bing Ads**
- **TikTok Shop**

## Technical Architecture & Implementation
- **Data Formats**: Native support for JSON, XML, and CSV.
- **Connectivity**: REST API, Webhooks, and platform-specific native plugins.
- **Regional Support**: Primary focus on EU countries.
- **Performance**: High-frequency synchronization for stock and pricing to prevent overselling.

## Pricing & Subscription Model
- **Flexible Scaling**: Plans based on usage and number of connected channels.
- **Marketplace Entry**: Standard marketplace integration starting at approximately €69/month.
- **Demo & Trial**: Free trial available for all integrations; personalized demos offered for enterprises.

## Support & Reliability
- **Customer Satisfaction**: Rated 4.9/5 by users.
- **Expert Support**: Direct access to e-commerce integration specialists.
- **Regular Updates**: Continuous platform enhancements included in subscription fees.

## Resources
- **Portal**: [https://storelinkr.com/](https://storelinkr.com/)
- **Pricing**: [https://storelinkr.com/en/pricing](https://storelinkr.com/en/pricing)
- **Integrations**: [https://storelinkr.com/en/integrations](https://storelinkr.com/en/integrations)
- **Help docs**: [https://help.storelinkr.com](https://help.storelinkr.com)