Dynamic pricing automation & competitive price optimization
Use dynamic pricing automation to automatically adjust your product prices based on competitor activity, stock levels, and margin thresholds. Stay competitive while safeguarding your profits.
- Competitor-based price rules
- Minimum margin protection
- Automated multi-channel updates
Capabilities
What you can do with dynamic pricing
From price lists to competitor insights, in one place. You set the rules, StoreLinkr does the calculating and the exporting.
Price lists per market
Create price lists per country and currency, for example Germany B2C. One list is the primary list and is used for every channel that has no list of its own.
Margin always in view
Add your purchase price and StoreLinkr calculates the margin per product, as a percentage and as an amount. Products without a sales or purchase price are flagged in the data quality dashboard.
Bulk price changes
Select products and set a fixed price, raise or lower prices by a percentage, or add a fixed amount. Handy when your suppliers change their costs.
Price suggestions
Set a minimum margin, a fixed margin amount, a minimum sales price and a rounding rule such as .99. StoreLinkr calculates suggested prices and shows the new margin before you accept, deny or accept all.
Competitor insights
On Bol and Kaufland you see the lowest and highest price of other sellers and how many there are. Your offer is labelled from cheapest to too expensive, so you know where to act.
Read about the dynamic repricer →Prices on every channel
Changed prices are exported to your connected webshops and marketplaces, so every channel shows the price from the right price list.
How it works
From purchase price to published price
-
Bring in your prices
Purchase and sales prices come in from your sources and are listed per product, with the margin.
-
Set your rules
Choose your minimum margin, fixed margin, minimum price and rounding.
-
Review the suggestions
StoreLinkr compares your prices with your rules and shows each suggested price and its effect on your margin.
-
Publish to your channels
Accepted prices are exported to your connected webshops and marketplaces.
Automated price adjustments
Dynamic pricing automation made simple
Automatically adjust prices across all channels using dynamic pricing automation, ensuring your products remain competitively priced at all times.
Set rules and thresholds
Define pricing rules based on competitor prices, stock levels, and minimum margin thresholds to automate your pricing workflow.
Real-time market signals
Monitor market changes continuously and adjust prices automatically or review suggestions manually for approval.
Multi-channel support
Apply dynamic pricing automation across multiple marketplaces, webshops, and platforms, keeping all prices consistent and competitive.
Protect your margins
Competitive price optimization without sacrificing profit
Ensure that competitive price optimization does not erode profits by setting minimum margins and purchase price floors.
Margin thresholds
Define minimum margins per product or category to ensure profitable pricing even with automated adjustments.
Rounding and price floors
Use smart rounding and floor strategies to keep prices customer-friendly while protecting your bottom line.
Flexible overrides
Manually review or override automated suggestions when necessary, combining human insight with automation.
Insights and reporting
Leverage data to optimize pricing strategy
Use data-driven insights to refine your dynamic pricing automation and competitive price optimization strategies across all sales channels.
Track price performance
Monitor sales and margin performance per product, category, and channel to optimize your pricing strategy.
Identify pricing opportunities
Discover where price adjustments can increase competitiveness or margin without manual analysis.
Reports and recommendations
Generate actionable reports that inform your dynamic pricing automation and help you achieve competitive price optimization goals.
