Smart Content Mapping

No two sales channels are the same, and neither are their data requirements. Where your webshop has a field called "Color", Bol expects a specific attribute with fixed values, Kaufland uses its own category tree, and eBay requires yet another set of mandatory fields. Trying to keep up manually means hours per channel spent transferring and correcting product data, only to see products rejected because a single attribute does not quite meet the specifications.

Your data, translated for every channel

StoreLinkr Smart Content Mapping enables you to flexibly translate your own product data into the specific attributes and categories of each platform. You link your fields to the channel's fields once, and StoreLinkr then applies that mapping automatically to your entire assortment. By automatically transforming values and intelligently combining fields, you ensure flawless product placement and optimal discoverability, whether you publish to Bol, Kaufland, eBay, or Allegro.

The transformation options go well beyond simple field linking. You can adjust text, replace values, merge fields into an optimized title, and perform calculations on numeric fields, for example to convert units of measurement. Category mapping is managed centrally too: you map your own categories to each channel's category tree once, after which new products automatically land in the right place.

Set up once, automatic ever after

The big difference compared to manual work lies in repetition. You configure a mapping once; after that, every product update, every new item, and every assortment expansion is processed according to the same rules. Add a hundred new products to your webshop on WordPress/WooCommerce, Shopify, or SitePack, and they appear correctly on all your marketplaces without any extra work. If a channel changes its requirements, you adjust only the mapping instead of thousands of products.

This removes a substantial part of the daily data work: no more converting exports in Excel, no more fixing rejected products channel by channel, and no more discrepancies between your webshop and your marketplace listings. Your product data stays managed in one place, while each channel receives exactly the structure it needs.

Smart Content Mapping is indispensable for retailers with a large or technical assortment, and for anyone selling on multiple marketplaces at the same time. The more channels and products you have, the greater the time savings.