Toys & hobby

The toy and hobby sector is characterized by rapid changes in trends and sharp seasonal peaks. What sells out today is on clearance three months from now, and during the holiday season you generate a large share of your annual revenue in just a few weeks. If you are still retyping products, updating stock lists by hand and copying orders between systems during that period, you will inevitably fall behind. StoreLinkr offers the flexibility needed to respond and takes exactly that repetitive work off your plate, so your offer is always in sync with demand across all your sales channels.

One central place for your entire assortment

With the built-in PIM system you manage all product data in one place: titles, descriptions, images, age recommendations and brand information. New items are imported directly from supplier feeds in JSON, XML or CSV format, after which StoreLinkr publishes them to your webshop on WooCommerce, Shopify or SitePack and to marketplaces such as Bol, Kaufland, eBay and Allegro. Selection rules based on category, brand or attribute let you decide per channel exactly which part of your assortment appears there. Activating a summer outdoor collection or a holiday assortment takes a few clicks instead of product-by-product work.

Stock and orders always in sync

During seasonal peaks every minute counts. StoreLinkr synchronizes your inventory in real time: every sale, online or in your physical store, is immediately reflected on all other channels. That prevents you from selling that one popular board game that just sold out. Marketplace orders flow automatically into your webshop or warehouse system; if you work with Picqer or Stockhub, the order goes straight to the warehouse and StoreLinkr feeds the track and trace code back to the customer and the marketplace automatically.

Better margins in a price-sensitive market

Toys are price-sensitive: the same building set or board game is often sold by dozens of competitors. With the dynamic repricer, StoreLinkr adjusts your prices automatically within the limits you define, including a minimum margin, so you stay competitive without selling at a loss. From the same product data you also generate feeds for Google Merchant Center, Meta, Bing and TikTok, ideal for scaling up your holiday campaigns without extra maintenance work.

Who is this for?

StoreLinkr fits toy and hobby retailers of every size: from the webshop just starting to sell on its first marketplace to the retailer combining physical stores, a webshop and multiple marketplaces. Dropshipping from supplier assortments is fully supported as well. The manual work that disappears: entering products, maintaining stock lists, retyping orders and emailing tracking codes. What remains is time for purchasing, assortment decisions and your customers.