Feed Management

Anyone who advertises online knows the frustration: a customer clicks an ad for a product that just sold out, or sees a price that changed days ago. Every click on an outdated ad is wasted budget, and disapproved products in Google Merchant Center cost you visibility. Effective feed management is therefore the key to high visibility and lower advertising costs. Yet many retailers still manage their feeds with loose exports, spreadsheets, and manual uploads per platform.

One product feed, every channel

StoreLinkr streamlines the process of cleaning, enriching, and distributing your product data to any desired channel. You connect your webshop on WordPress/WooCommerce, Shopify, or SitePack once, and StoreLinkr automatically generates optimized feeds for Google Merchant Center, Meta (Facebook and Instagram), Bing, and TikTok, among others. Every platform has its own requirements for field names, categories, and formats; StoreLinkr automatically translates your data into the right structure, in XML, CSV, or JSON.

Smart filters and transformations let you determine exactly what goes into each feed. Want to advertise only products above a certain margin, exclude items without images, or enrich titles with brand and color for better discoverability? Set the rule once and StoreLinkr applies it automatically on every update. This prevents disapprovals and improves the quality score of your ads.

Always current prices and stock

Because StoreLinkr is directly connected to your webshop and inventory system, your feeds always contain the most current prices and stock levels. When a price changes or a product sells out, your feeds reflect it automatically. That means no more ad budget spent on unavailable products and a better customer experience across the board, translating directly into a higher return on your advertising spend.

What you gain day to day

Manually exporting product files, maintaining spreadsheets, and fixing feed errors per platform disappear from your weekly routine. Instead of moving data around, you manage outcomes: you see in one place which products are in which feeds and adjust your rules whenever your strategy changes.

StoreLinkr Feed Management suits any webshop that advertises seriously on multiple platforms, from a specialized niche store to a large assortment with tens of thousands of items. You start with one feed and expand easily whenever you want to test a new advertising channel.