Answers
Answers on connecting online stores and selling on marketplaces
Every article answers one question, in the first paragraph. You will also find the long guides to selling on bol and Kaufland here.
Guides
Selling on bol
Selling on bol.com has no subscription fee, only commission per category. With the October 2026 fee table, EU seller rules, LVB fees and the buy box.
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Selling on Kaufland
Selling on Kaufland costs €39.95 a month plus 7 to 16% commission per category. With requirements, payouts, service standards and connecting your store.
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Marketplaces by country
Where to sell in Europe? 72 marketplaces by country and category.
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Short answers
Prevent overselling
How to stop selling more than you have: one stock source, fast sync, safety buffers per channel, stop thresholds and a worked example with numbers.
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Sync stock across channels
How to connect stock from a supplier, POS or warehouse to your webshop and marketplaces: push or pull, how often to sync and what can go wrong.
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Manage multiple stores
Run several webshops and marketplaces from one system: central product data, prices and rules per channel, with stock and orders in one place.
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Automate marketplace orders
How to process orders from bol, Kaufland and other marketplaces automatically: the steps, the usual failure points and what to automate first.
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Webshop integration explained
What is a webshop integration, what can you connect, and which route fits: plugin, integration platform or custom API? With a table and a checklist.
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What is a PIM system?
What is a PIM system, what product data does it hold and when do you need one? With the difference from ERP and feed tools, and a checklist.
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What is an EAN code?
What an EAN code (GTIN) is, why bol and Kaufland ask for it, how to get one from GS1 and which mistakes to avoid when you list products.
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What is an API integration?
What is an API integration for your webshop? Explained simply, compared with plugins and CSV imports, with pitfalls and when to build it yourself.
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Omnichannel vs multichannel
What is the difference between omnichannel and multichannel? Definitions, what it means for a webshop with a shop and marketplaces, and the steps.
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What is dropshipping?
What is dropshipping, how an order flows, the risks, and how to connect a supplier so that stock and orders move by themselves.
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What is a repricer?
What a repricer is, which rules exist, the risks on bol and Kaufland, how to set one up safely with a floor and step size, and a worked example.
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Win the buy box on bol
How bol decides who gets the buy box: price, delivery, stock and your quality score. Plus what you can do yourself to win the buy box more often.
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What is a marketplace integrator?
What is a marketplace integrator, how does it differ from a feed tool or plug-in and what should you check when choosing one? With a checklist.
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GPSR explained
The GPSR applies since 13 December 2024. Which products it covers, what your online listing must show and who acts as your responsible person in the EU.
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OSS VAT explained
How OSS VAT works: the €10,000 EU threshold, one quarterly return, IOSS, VAT on marketplace sales and why stock held abroad is not covered.
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