Base (formerly BaseLinker) and StoreLinkr both automate multi-channel selling, but from a different angle: Base is a broad all-in-one suite, while StoreLinkr automates the entire chain from supplier to sales channel. Below we compare the functionality area by area — honestly, with no fine print.
| Functionality | StoreLinkr | Base |
|---|---|---|
| Manage product data | ||
| Ready-made wholesaler integrations (Kruitbosch, Wilmar, Van der Meer, Everspring, Shots) | Yes | B2B connections via Base Connect; Benelux wholesalers not out of the box |
| Catalogue built automatically from supplier data (incl. purchase prices) | Yes | Own PIM module; you largely maintain the catalogue yourself |
| AI product enrichment (titles, copy, attributes) | Yes | Yes, incl. AI product copy |
| External PIM & POS integrations (Skwirrel, CycleSoftware) | Yes | Own PIM at the core; these systems not out of the box |
| Order flows | ||
| Centralised marketplace & webshop order processing | Yes | Yes |
| Dropshipping: orders auto-forwarded to supplier + track & trace loop | Yes | Possible via Base Connect and automations |
| Shipping labels, invoicing & carrier integrations (380+ carriers) | Via your connected store or WMS | Yes |
| Accounting integration (Exact Online, Jortt) | Yes | Various accounting integrations, mainly Polish/international |
| Webshops & marketplaces | ||
| Store filled automatically from supplier data: WordPress/WooCommerce, Shopify, SitePack | Yes | 90+ shop connections; filling from wholesalers is not the core |
| European marketplaces: Bol, Kaufland, eBay, Allegro, Books in Belgium | Yes | Mostly yes, plus hundreds of other channels |
| Amazon | In beta, on request | Yes |
| 2,000+ integrations in one subscription | No | Yes |
| Product feeds: Google Merchant Center, Meta, Bing, TikTok | Yes | Yes |
| Dynamic pricing | ||
| Repricer & pricing rules per channel | Yes | Yes |
| Prices that follow your supplier's purchase prices automatically | Yes | Repricing mainly based on competition and margin rules |
| Price lists per sales channel | Yes | Yes |
| Inventory & guidance | ||
| Real-time stock sync across all channels | Yes | Yes |
| Oversell protection | Yes | Yes |
| WMS integrations (Picqer, Stockhub) | Yes | Own WMS module included |
| Inventory forecasting & purchase advice | Yes | Reporting via Base Analytics; no purchase advice |
| REST API & webhooks for custom integrations | Yes | Yes |
| Pricing model & audience | ||
| Pricing model | Fixed, public monthly price by order volume (from €69), no revenue fee | Free entry tier; then base fee + per-order fee beyond monthly bundle (per base.com) |
| Unlimited products & SKUs on every plan | Yes | Priced on order volume; product limits not published |
| Built for | Retailers & web stores in Benelux and DACH | Multi-channel sellers worldwide, strong base in Poland/CEE and Allegro |
| Personal onboarding in Dutch, German or English | Yes | Self-service + help centre; account manager on higher plans |
| Setup without technical knowledge | Yes | Accessible, but many modules to configure yourself |
Competitor information is based on publicly available sources and may change. Found something outdated? Let us know and we will correct it.
Base is the new name of BaseLinker, a Polish-origin all-in-one e-commerce management system that, according to its own website, is used by more than 30,000 companies worldwide. The platform bundles order management (OMS), product management (PIM), warehouse management (WMS), shipping management, workflow automation, repricing, analytics and the B2B module Base Connect into a single subscription, with over 2,000 integrations: hundreds of marketplaces (including Allegro, Amazon, eBay, Kaufland and Bol), 90+ webshop platforms and 380+ carriers.
Base grew up in Poland and Central Europe, with a particularly strong position among Allegro sellers, and has been expanding internationally since. According to base.com, its pricing consists of a free entry tier up to a limited number of orders per month, a subscription above that with a fixed base fee plus a per-order fee beyond the monthly bundle, and custom pricing for large volumes. There is no limit on the number of users.
Credit where it is due: the breadth of Base is impressive. If you want one tool that ships with its own warehouse module, shipping labels for hundreds of carriers, invoicing and workflow automation on top of marketplace connections, Base packs a lot of functionality into a single subscription. If you sell on Allegro or focus on Poland and Central Europe, you benefit from years of experience in exactly that market. And because Amazon is part of the channel line-up, Base is also an option when Amazon is an important channel for you — StoreLinkr's Amazon integration is still in beta.
StoreLinkr tackles the problem at the source: your assortment. Where Base assumes you largely build and maintain your catalogue yourself in its PIM, StoreLinkr builds your assortment from your wholesalers and suppliers. Ready-made integrations with Kruitbosch, Wilmar, Van der Meer, Everspring and Shots, among others, import products, stock levels and purchase prices automatically. Your POS system (CycleSoftware), PIM (Skwirrel) or WMS (Picqer, Stockhub) connects directly too. Dropshipping orders are forwarded to your supplier automatically, including a track & trace loop back to your customer and the marketplace.
That purchasing data immediately powers your prices: the repricer lets sales prices follow your supplier's purchase prices automatically, so your margin stays protected — with separate price lists per sales channel. AI enrichment turns bare supplier data into sales-ready titles and copy for your store on WordPress/WooCommerce, Shopify or SitePack and for European marketplaces such as Bol, Kaufland, eBay, Allegro and Books in Belgium. Inventory forecasting and purchase advice tell you when to reorder, and oversell protection prevents double sales.
On the practical side: StoreLinkr charges a fixed, public monthly price based on your order volume (from €69), always with unlimited products and SKUs — no revenue fee. And you start with personal onboarding in Dutch, German or English, no technical knowledge required.
Looking for one broad suite with its own WMS, shipping labels and invoicing, selling heavily on Allegro or Amazon, or focused on Poland and Central Europe? Then Base is a serious candidate. Are you a retailer or web store in the Benelux or DACH region that buys from wholesalers, runs a store on WooCommerce, Shopify or SitePack and wants to sell on European marketplaces — with prices that automatically follow your purchase prices, a fixed monthly fee and personal onboarding in your own language? Then StoreLinkr was built for you. Try it yourself or book a demo; your integration is typically live within minutes.
Great integration with StoreLinkr for our Dutch Light Trading BV WP website to manage and publish items. Requests and adjustments were handled smoothly. The attractive layout and clear interface make working with StoreLinkr easy.
We've had a Storelinkr integration between our POS and inventory system for a few weeks now. What used to take months to put an annual catalog online in one webshop now only takes a few weeks. After installing the plugin, the response to minor changes, bugs, or issues has always been very quick and helpful. As a result, the system is constantly improving, getting faster, and smarter. I'm extremely satisfied!
Works perfectly, saves time and a lot of hassle. Highly recommended! Good job guys!
See how StoreLinkr can simplify your product, order, and pricing management in just 30 minutes. Meet our team face-to-face and get answers tailored to your business.
