Buy box repricer for bol and Mirakl marketplaces

On bol and on marketplaces that run on Mirakl, such as Shop Apotheke, several shops often sell the same product. The marketplace shows one offer first, in the buy box, and most customers buy from that offer. Without the buy box you are one click further away. The StoreLinkr buy box repricer keeps track of who holds the buy box for each of your offers and can adjust your price to win it, always within the minimum and maximum you set yourself.

Which marketplaces does the repricer work on?

The repricer works on two kinds of marketplaces:

• bol. Per connection you choose whether the repricer looks at bol in the Netherlands or in Belgium. bol does not show shipping costs per offer, so prices are compared as they are. Offers with volume prices are skipped.
• Mirakl marketplaces, for example Shop Apotheke. You connect every Mirakl marketplace as a sales channel of its own, so you also set up the repricer per marketplace.

On bol and Mirakl the repricer reads the offers of other shops on the same product straight from the marketplace. Do you also sell in your own webshop? There is no buy box there. For that, the repricer for webshops is available on request and looks up the prices of the competitors you choose every day. Read more about the repricer for webshops and marketplaces.

You choose how much the repricer does by itself

The repricer is off for every marketplace until you choose a mode:

• Monitor only: StoreLinkr reads your offers and the buy box of every product. No prices are calculated or sent.
• Advice: the repricer calculates the price it would set. Nothing goes to the marketplace until you accept the advice, one offer at a time or many at once. A price you deny is not suggested again.
• Automatic: the repricer sends new prices to the marketplace by itself, within your minimum and maximum. When you switch this mode on, StoreLinkr asks you to confirm.

Price rules with hard limits

The repricer only calculates a price for an offer that has a minimum and a maximum. You set those limits in price rules:

• A default rule for all your offers, and category rules for categories that need a different approach.
• Limits as a percentage below and above the reference price (the price of the offer when the repricer first read it) and as a fixed amount in euros. When you fill in both, the strictest one counts.
• A minimum or maximum set on an offer itself always wins over the rules. That way you keep a best-seller on a tighter leash without creating a new rule.

Within those limits you decide the behaviour. The price step sets how far below the cheapest other offer you go. A rounding to an ending such as .99 or .95 always stays within your limits. Without competition you keep your current price or move to your maximum. When you already hold the buy box, the repricer can raise your price to just below the next offer. That earns back margin while you keep the buy box, and while you hold it, the repricer does not lower your price. On Mirakl marketplaces you can compare total prices including shipping costs, the way the marketplace ranks the offers.

Calm prices

You set how often the repricer checks the buy box, from every 15 to every 240 minutes. A waiting time between two changes of the same offer and a maximum number of changes per offer per day keep your price from bouncing back and forth. Offers with an active discount or with channel prices are skipped, so the repricer never interferes with a promotion you set up yourself.

Only the price, and your default price stays

The repricer only changes prices. Stock, content and the listing itself stay as they are. It never touches your default price list: new prices go into a separate price list and are sent to the marketplace from there. You choose whether every marketplace gets a price of its own, or all marketplaces with the repricer share one price per product.

Manage prices only

Do you already manage your offers on bol or a Mirakl marketplace yourself, and do you only want StoreLinkr to set the price? Then switch on Manage prices only when you connect the marketplace, or later in the settings of the channel. StoreLinkr then exports no products to that marketplace, but reads your existing offers and gives the marketplace a price list of its own. Orders are still imported. The repricer starts in the Monitor only mode, so nothing changes until you want it to.

See what it brings you

For every offer you see your price, the buy box price with the shop that holds it, your position, the new price and a status such as Buy box won, Buy box lost, At minimum or No competition. The buy box history shows per category and per product what happened over the last 7, 30 or 90 days, including price changes made outside the repricer. In the Buy box report under Insights you compare your buy box share before StoreLinkr with your share now, and see how many buy boxes the repricer won: buy boxes won within 6 hours after the repricer sent a new price.

How to start

1. Connect bol or a Mirakl marketplace, with your product export or with Manage prices only.
2. Start with Monitor only and see where you stand: which offers hold the buy box and where you lose it.
3. Set your price rules: minimum and maximum, price step and rounding, per category where needed.
4. Switch to Advice and review the advised prices for a while before you accept them.
5. Choose Automatic once you trust the outcome, and follow the result in the buy box report.

The repricer manages at most as many offers as the product limit of your subscription. Would you rather steer on margin than on the buy box, or do you also sell on channels without a buy box? Then use the price suggestions based on purchase price and margin. How it all fits together is on the dynamic pricing page.