ProductFlow and StoreLinkr both automate multi-channel selling, but they approach e-commerce from different angles: ProductFlow starts at the marketplace, StoreLinkr starts at your buying side and your own web store. Below we compare the functionality area by area — honestly, with no fine print.
| Functionality | StoreLinkr | ProductFlow |
|---|---|---|
| Manage product data | ||
| Import product data from wholesalers & suppliers (incl. Kruitbosch, Wilmar, Van der Meer) | Yes | Limited: you maintain content in their PIM yourself |
| AI product enrichment (titles, copy, attributes) | Yes | PIM for manual content management |
| External PIM system integration (Skwirrel) | Yes | Own built-in PIM |
| Category & content mapping per channel | Yes | Yes |
| Order flows | ||
| Centralised marketplace & webshop order processing | Yes | Yes |
| Dropshipping: orders auto-forwarded to supplier + track & trace loop | Yes | Not the focus; oriented to own fulfilment via basic WMS |
| POS system as source and order destination | Yes, incl. CycleSoftware | No |
| Accounting integration (Exact Online, Jortt) | Yes | Not listed as a core module |
| REST API & webhooks for custom workflows | Yes | Integrations via the platform itself |
| Webshops & marketplaces | ||
| Own store plugins: WordPress/WooCommerce, Shopify, SitePack | Yes | Store connections incl. Shopify and WooCommerce; the store is mainly a source |
| Selling without your own webshop or source system | Oriented to combining a store, POS and marketplaces | Yes |
| European marketplaces: Bol, Kaufland, eBay, Allegro, Books in Belgium | Yes | Focus on bol, Amazon, Kaufland and Blokker |
| Amazon | In beta, on request | Yes |
| Product feeds: Google Merchant Center, Meta, Bing, TikTok | Yes | Feeds for Facebook/Instagram and Google |
| Dynamic pricing | ||
| Repricer & pricing rules per channel | Yes | Yes, buy box-focused; per their site, buy box within 10–30 min on bol/Amazon |
| Prices that follow your supplier's purchase prices automatically | Yes | Competition-based repricing, not driven by supplier purchase prices |
| Price lists per sales channel or customer group | Yes | Prices adjustable per channel |
| Repricer for Amazon | Amazon integration in beta | Yes |
| Inventory & guidance | ||
| Real-time stock sync across all channels | Yes | Yes |
| Oversell protection | Yes | Stock management via basic WMS |
| WMS integrations (Picqer, Stockhub) | Yes | Own basic WMS inside the platform |
| Inventory forecasting & purchase advice | Yes | Dashboards & insights, no purchase advice |
| Pricing model & audience | ||
| Pricing model | Fixed, public monthly price by order volume (from €69), no revenue fee | Subscriptions based on functionality, channels and item count; price on request |
| Unlimited products & SKUs on every plan | Yes | Subscription partly depends on item count (according to their site) |
| Built for | Retailers & web stores in Benelux and DACH buying from wholesalers | Marketplace sellers, with or without their own webshop |
| Personal onboarding, no technical knowledge needed | Yes | Demo on request; phone support, response within 1 business day |
Competitor information is based on publicly available sources and may change. Found something outdated? Let us know and we will correct it.
ProductFlow is a Dutch e-commerce platform that, according to its own website, combines a marketplace integrator with a PIM system, a basic WMS, a repricer and dashboards with insights. Founded by e-commerce sellers, the platform primarily targets merchants selling through marketplaces such as bol, Amazon, Kaufland and Blokker, complemented by feeds for Facebook, Instagram and Google. ProductFlow is a bol Gold Partner and explicitly positions itself as a buy box specialist: according to their website, the repricer wins you the buy box on bol or Amazon within 10 to at most 30 minutes.
A distinctive trait of ProductFlow is that you can sell on marketplaces without your own webshop or source system: you then manage your content entirely in their PIM. According to their site, pricing consists of several subscriptions based on the functionality you need, your sales channels and the number of items; the exact price is discussed in a personal conversation. Customer service is available by phone, among other channels, with a stated response within one business day.
Credit where it is due: if you are a pure marketplace seller who lives off the buy box on bol or Amazon, ProductFlow is a serious candidate. The buy box-focused repricer is their flagship feature, their bol Gold Partner status underlines the specialisation, and Amazon is fully supported — where StoreLinkr's Amazon integration is still in beta. The fact that you can start without your own webshop or source system also makes ProductFlow attractive for sellers who want to do business through marketplaces only.
StoreLinkr is built for retailers and web stores that want to automate their entire operation — including the buying side. Where ProductFlow assumes you maintain your product data in their PIM yourself, StoreLinkr builds your assortment from your wholesalers, suppliers and POS system. Think of integrations with Kruitbosch, Wilmar, Everspring, Shots, Van der Meer and CycleSoftware, plus PIM systems such as Skwirrel and WMS solutions such as Picqer and Stockhub: products, stock and purchase prices flow in automatically, and dropshipping orders flow back to your supplier automatically, including a track & trace loop.
On top of that, our plugins publish straight to your own store on WordPress/WooCommerce, Shopify or SitePack, AI enrichment upgrades your product content, and you sell on European marketplaces such as Bol, Kaufland, eBay, Allegro and Books in Belgium. Feeds for Google Merchant Center, Meta, Bing and TikTok go live in a few clicks. Dynamic pricing goes beyond tracking competitors: your prices can automatically follow your supplier's purchase prices, and price lists per channel let you control your margin per sales channel. Oversell protection prevents double sales, inventory forecasting with purchase advice tells you when to reorder, and Exact Online or Jortt keeps your accounting in sync. Developers also get a full REST API and webhooks.
And the pricing model? A fixed monthly price based on your order volume (from €69), published right on our website, with unlimited products and SKUs on every plan. No price on request, no revenue-based fees. With personal onboarding you go live without any technical knowledge.
Are you a pure marketplace seller without your own webshop, is your business built around the buy box on bol and Amazon, and do you want to optimise for it aggressively? Then ProductFlow is worth considering. Do you buy from wholesalers or dropshipping suppliers, run your own store on WooCommerce, Shopify or SitePack, perhaps operate a physical store with a POS system, and want to sell on European marketplaces — with a fixed monthly fee and personal onboarding? Then StoreLinkr was built for you. Try it yourself or book a demo; your integration is typically live within minutes.
Great integration with StoreLinkr for our Dutch Light Trading BV WP website to manage and publish items. Requests and adjustments were handled smoothly. The attractive layout and clear interface make working with StoreLinkr easy.
We've had a Storelinkr integration between our POS and inventory system for a few weeks now. What used to take months to put an annual catalog online in one webshop now only takes a few weeks. After installing the plugin, the response to minor changes, bugs, or issues has always been very quick and helpful. As a result, the system is constantly improving, getting faster, and smarter. I'm extremely satisfied!
Works perfectly, saves time and a lot of hassle. Highly recommended! Good job guys!
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