Live integration

Bol marketplace integration

Maximize your sales on Bol with StoreLinkr

Connect your webshop to Bol, the leading marketplace in the Netherlands and Belgium. StoreLinkr automates your product listings, inventory sync, and order management, so you can focus on growing your brand.

  • Centralized product & inventory control
  • Automated multi-channel order flows
  • Smart dynamic pricing & repricing
Scale Your Business on Bol Book my demo
Reach millions of customers in the Benelux region with a seamless Bol integration.
  • €0subscription or monthly fee
  • 2.1 to 20.7%variable commission, by category
  • 14 millioncustomers in NL and BE (30 June 2026)
  • 65minimum quality score out of 100

What you get

Everything you need with Bol

Sync product data

Keep your product information always up-to-date on Bol. Sync titles, descriptions, images, and attributes effortlessly from your webshop to the marketplace.

Product data synced

Order flows

Automate your entire order process. Orders from Bol are directly forwarded to your webshop, allowing you to handle them in one central location.

New order from Bol

Dynamic pricing / competitors

Stay ahead of the competition on Bol with smart pricing strategies. Automatically adjust your prices based on market changes and competitor positioning.

Price updated

Stock updates

Prevent overselling with real-time stock management. Changes in your inventory are immediately synced with Bol, ensuring your offer is always accurate.

Stock level updated

Category mapping

Map your categories to bol's once, so your offers land in the right category.

Category mapped

Shipping and tracking

Once you ship an order, the tracking code goes back to bol automatically.

Tracking code sent

Setup

Live on Bol in four steps

  1. Create your account

    Start a free StoreLinkr trial.

  2. Connect your webshop

    WooCommerce, Shopify, SitePack or API.

  3. Link your Bol account

    Authorise StoreLinkr at Bol.

  4. Publish your offers

    Review, then switch sync on.

Works with

eCommerce platforms we can integrate Bol with

SitePack SitePackWebshop Shopify ShopifyWebshop WordPress WooCommerceWebshop Picqer PicqerWarehouse Exact Online Exact OnlineAccounting

About bol

What is the bol marketplace?

bol is the best known online store in the Netherlands and Belgium. This guide is for sellers from other countries: who bol admits, what it costs per category, how fulfilment and service standards work, and how the buy box is decided. Every figure comes from bol's own pages.

bol Figures from the source
  • subscription or monthly fee€0
  • variable commission, by category2.1 to 20.7%
  • customers in NL and BE (30 June 2026)14 million
  • minimum quality score out of 10065

Selling on bol

What to know about bol

How selling on bol works

Companies outside the Netherlands and Belgium can sell on bol by invitation. bol looks for a registered EU company with at least €500,000 sales potential in the first 12 months, customer service in Dutch and an integration through a bol-certified API partner. There is no subscription: you pay a commission per item sold.

What selling on bol costs

There is no subscription. You pay commission per item sold, from 2.1 to 20.7% depending on the category, plus a fixed amount per item. If you choose fulfilment by bol, the fulfilment fees come on top.

How to connect bol to StoreLinkr

You connect your own bol seller account to StoreLinkr. After that you offer products by EAN, keep price and stock in sync and bring orders into your webshop or ERP.

Service standards and the buy box

bol measures you on delivery reliability, customer service and product content, with a minimum quality score of 65 out of 100. A sharp price, fast delivery and reliable stock raise your chance of the buy box.

Read the full guide

Commission per category, the fulfilment fees and the service standards, every figure checked on bol's own pages.

Read the guide →
Read the guide to selling on bol →

What selling on bol costs per category, who bol admits from outside the Netherlands and Belgium, the fulfilment fees and the service standards bol measures. Every figure checked on bol's own pages.

Frequently Asked Questions

Everything you need to know about the integration with Bol.

Orders from Bol are automatically retrieved and forwarded to your own webshop or ERP system. As soon as you ship the order in your own system, the track & trace code is automatically sent back to Bol.

Yes, with StoreLinkr you can create specific product selections for each Bol. For example, you can send one selection of your assortment to Bol and another selection to another channel.

Yes, StoreLinkr continuously monitors your stock. When a sale occurs on your webshop or Bol, the stock is immediately updated on all linked channels to prevent overselling.

Certainly. With StoreLinkr, you can set price rules per channel. This allows you to, for example, charge a surcharge to compensate for the commission of Bol, or set specific discounts.

StoreLinkr forwards titles, descriptions, prices, stock, and images. You can optimize this data per Bol using filters and text rules, without changing your source data.

Learn more about Bol:

Get started
Google •

Why others use StoreLinkr

Extremely satisfied with StoreLinkr. It is unique how quickly they switch and pick up the points that are raised. Do you want to sell via multiple platforms and keep that running smoothly? Then I can absolutely recommend StoreLinkr.

Noud B Google review · 5/5

A nice company. They think along with you.

Berla Lighting Google review · 5/5

Very satisfied with the cooperation with StoreLinkr. Clear communication, concrete agreements that are always kept and a strong focus on optimisation. A reliable partner that does what it promises.

Tim Groen Google review · 5/5

A great system to create a webshop with external products without much knowledge. A very nice system and fast support!

Sander van Tilburg Google review · 5/5

A nice connection to StoreLinkr for our WP website of Dutch Light Trading BV to manage and publish articles.

Mathieu van Loon Google review · 5/5

We are very satisfied with the data link between CycleSoftware and our website. It saves us a lot of time because we work with inventory management. Thanks to the connection, the stock in the webshop is always up to date.

Christian Schattevoet

The data link works great and fast, stock is immediately adjusted whether something is sold in the store or webshop. The time you save depends on how much you sell, but you do no more manual stock correction. The connection saves on double sales or ordering more quantities than in stock.

Aster de Nil, Fietsen Aster

We are satisfied with the link. It saves us at least 2 hours a week. When a bike is sold it is quickly taken off the internet, so no more people come for a bike that is already sold.

Hulstein Fietsen, Patrick

Integrate with 70+ European marketplaces

One connection to sell everywhere: from bol and Kaufland to specialist fashion, home, DIY and book marketplaces. Find yours below.

72 marketplaces
14 countries
10 categories

Showing 72 of 72 marketplaces

See marketplaces by country, with what each country requires

Book your demo now

See how StoreLinkr can simplify your product, order, and pricing management in just 30 minutes. Meet our team face-to-face and get answers tailored to your business.

Martin Peter

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