Lengow is one of the best-known names in feed management and marketplace integration in France. StoreLinkr takes a different approach: it automates the whole chain, from wholesaler and POS to web store and marketplace. Below we compare the functionality area by area, honestly, with no fine print.
Side by side
| Functionality | StoreLinkr | Lengow |
|---|---|---|
| Manage product data | ||
| Import product data from wholesalers & suppliers | Yes | Limited: assumes an existing catalogue in your store/PIM |
| AI product enrichment (titles, copy, attributes) | Yes | AI Studio: category mapping, localisation and image checks |
| Category & attribute mapping per channel | Yes | Yes |
| Product variants & bulk processing | Yes | Yes |
| Order flows | ||
| Centralised marketplace & webshop order processing | Yes | Yes, marketplace orders via NetMarkets |
| Dropshipping: orders auto-forwarded to supplier + track & trace loop | Yes | Not listed on lengow.com |
| POS system as source and order destination | Yes, incl. CycleSoftware | Not listed on lengow.com |
| Accounting integration (Exact Online, Jortt) | Yes | Via the Orders API or your own systems |
| Webshops & marketplaces | ||
| Own store plugins: WordPress/WooCommerce, Shopify, SitePack | Yes | Connectors incl. Shopify, WooCommerce, PrestaShop; the store is a source |
| European marketplaces: Bol, Kaufland, eBay, Allegro, Books in Belgium | Yes | Broad network: 90+ marketplaces according to lengow.com |
| French marketplaces Cdiscount and ManoMano | No | Yes |
| Amazon | In beta, on request | Yes |
| 400+ advertising channels (NetAmplify) | No | Yes |
| Product feeds: Google Merchant Center, Meta, Bing, TikTok | Yes | Yes |
| Dynamic pricing | ||
| Repricer & pricing rules per channel | Yes | Yes |
| Prices that follow your supplier's purchase prices automatically | Yes | Not listed on lengow.com |
| Competitive price intelligence at scale (NetRivals) | No | Yes |
| Monitoring of (unauthorised) resellers (NetMonitor) | No | Yes |
| Inventory & guidance | ||
| Real-time stock sync across all channels | Yes | Yes |
| Oversell protection | Yes | Via order sync and buffer stock rules |
| Manage your own stock locations & deduct stock per warehouse | Yes | Via your store or ERP |
| WMS integrations (Picqer, Stockhub) | Yes | Via the Orders API, incl. ShippyPro and ShippingBo |
| Inventory forecasting & purchase advice | Yes | No |
| Pricing model & audience | ||
| Pricing model | Fixed monthly price by order volume (from €69), no SKU fee | No public prices: quote on request after a demo |
| Unlimited products & SKUs | Yes | Not public, depends on your quote |
| Built for | Retailers & web stores in Benelux and DACH | Brands, retailers & agencies, strong in France |
| Setup without technical knowledge | Yes | Connectors available, plus professional services |
Competitor information is based on publicly available sources and may change. Found something outdated? Let us know and we will correct it.
Lengow is a French e-commerce platform, founded in 2009 and based in Nantes, for feed management, advertising channels and marketplace integration. According to lengow.com, more than 3,600 brands and retailers use the platform, which connects to more than 400 advertising channels and more than 90 marketplaces in over 40 countries. The offering is modular: NetAmplify for advertising feeds, NetMarkets for marketplace management with order management, stock sync and repricing, NetRivals for competitive price intelligence and dynamic pricing (born from the acquisition of Spain's netRivals), NetMonitor for reseller monitoring, and AI Studio for things like AI category mapping and content localisation.
Lengow connects to store platforms such as Shopify, WooCommerce, PrestaShop, Magento/Adobe Commerce and Shopware, and to Akeneo PIM, which serve as the source of your catalogue. Prices are not published on Lengow's website: you receive a quote on request, after a demo.
Credit where it is due: if you want to distribute an existing catalogue widely across advertising channels and marketplaces, Lengow is a strong player with more than fifteen years of experience. Its channel offering is especially broad in the French market: on lengow.com, Lengow names Amazon, Cdiscount, ManoMano, Zalando, eBay and Bol, among others. Lengow also offers something StoreLinkr does not: competitive price intelligence at scale through NetRivals (according to lengow.com, more than 1 billion products monitored on more than 35,000 websites) and reseller monitoring through NetMonitor. For brands that want to keep a close eye on their price position and distribution network, that is valuable.
StoreLinkr starts one step earlier in your process. Where Lengow assumes your catalogue is already complete in your store or PIM, StoreLinkr builds your assortment from your wholesalers, suppliers and POS system. Think of integrations with Pendlr (Kruitbosch), Wilmar, Everspring, Shots and CycleSoftware: products, stock and purchase prices flow in automatically, and dropshipping orders flow back to your supplier automatically, including track & trace.
On top of that, our plugins publish straight to your own store on WordPress/WooCommerce, Shopify or SitePack, AI enrichment upgrades your product content, and you sell on European marketplaces such as Bol, Kaufland, eBay, Allegro and Books in Belgium, and on Mirakl marketplaces such as Leroy Merlin, Boulanger and La Redoute. Product feeds to Google Merchant Center, Meta, Bing and TikTok are included. Oversell protection prevents double sales, and purchase advice tells you when to reorder.
And the pricing model? A fixed, public monthly price based on your monthly order volume, starting at €69. Products and SKUs are unlimited on every plan, you never pay more because your catalogue grows. You know exactly where you stand up front, without a quote process.
Are you a brand or large retailer with a complete catalogue that you want to distribute across hundreds of advertising channels and marketplaces, including Cdiscount and ManoMano, while monitoring your price position and resellers? Then Lengow is an excellent choice. Do you buy products from wholesalers, run your own store on WooCommerce, Shopify or SitePack and want to automate stock, orders and dropshipping while selling on European marketplaces, with public pricing, no SKU-based fees and personal onboarding? Then StoreLinkr was built for you. Try it yourself or book a demo; your integration is typically live within minutes.
Extremely satisfied with StoreLinkr. It is unique how quickly they switch and pick up the points that are raised. Do you want to sell via multiple platforms and keep that running smoothly? Then I can absolutely recommend StoreLinkr.
A nice company. They think along with you.
Very satisfied with the cooperation with StoreLinkr. Clear communication, concrete agreements that are always kept and a strong focus on optimisation. A reliable partner that does what it promises.
A great system to create a webshop with external products without much knowledge. A very nice system and fast support!
Great integration with StoreLinkr for our Dutch Light Trading BV WP website to manage and publish items. Requests and adjustments were handled smoothly. The attractive layout and clear interface make working with StoreLinkr easy.
We've had a Storelinkr integration between our POS and inventory system for a few weeks now. What used to take months to put an annual catalog online in one webshop now only takes a few weeks. After installing the plugin, the response to minor changes, bugs, or issues has always been very quick and helpful. As a result, the system is constantly improving, getting faster, and smarter. I'm extremely satisfied!
Works perfectly, saves time and a lot of hassle. Highly recommended! Good job guys!
See how StoreLinkr can simplify your product, order, and pricing management in just 30 minutes. Meet our team face-to-face and get answers tailored to your business.
