How do you manage multiple webshops and marketplaces from one system?

When does a central system make sense?

With one webshop and one marketplace you can still work by hand. After that it gets hard quickly. Consider a central system if:

• you sell the same products on two or more channels;
• you have to change a price or text in several places;
• you look at orders from different channels in several screens;
• you move stock from a supplier or warehouse over by hand.

With a small catalogue on one channel, an extra tool is mostly extra work. The gain is in repetition: the more products and channels, the more you save.

The building blocks of one system

1. Central product data. One place with titles, descriptions, images and attributes. Channels get a copy, never the source.
2. Selection per channel. Not every product belongs everywhere. Filter on category, brand or attribute.
3. Prices per channel. A marketplace charges commission, a webshop does not. Own price lists per channel stop you losing margin.
4. Category mapping. Each channel has its own category tree. Link your categories to the channel ones instead of placing each product separately.
5. Stock. One shared number, see sync stock across channels.
6. Orders. All orders arrive in one place and go from there to the warehouse or supplier, with tracking data back to the channel.

What to look for in a tool

• Coverage: does it support your webshop platform and the marketplaces you want to sell on? Ask for the current list.
• Source of truth: is there a real central product database, or does it just copy from channel to channel?
• Rules per channel: selection, price, category and text can be set separately.
• Orders back: does it pull in orders and send tracking data back?
• Visibility: can you see what changed when, and why a product is missing somewhere?
• Price and scale: what do you pay per channel, product or order as you grow?

What StoreLinkr does here

StoreLinkr is an integration platform for webshops and marketplaces. In practice you use it like this:

• Central: product data from supplier feeds, ERP, POS and spreadsheets comes together in one dataset from which you publish to all channels.
• Selection: build product selections by category, brand or attribute and publish the same product to several shops in one go.
• Prices: multiple price lists per product, linked to a specific export.
• Categories and filters: your own category tree and export filters, including on stock status.
• Stock and orders: one stock total across your channels, and you can centralise orders in one place and pass them on to a supplier or warehouse.

As webshop platforms StoreLinkr works with WooCommerce, Shopify and SitePack among others, plus dozens of marketplaces including bol, Kaufland and Ebay. The full current list is on the page about webshops and marketplaces. Shopware and Magento are not on it.

Frequently asked questions