AI product enrichment for search and AI answers

More and more shoppers start with a question instead of a search term. They ask ChatGPT, Perplexity or Google which product fits their need, and the answer names a few products and links to the pages it used. Search engines and AI assistants can only work with what is actually written on your product page and in your feeds. A product with a one-line supplier text, no attributes and no category gives them nothing to match a question with. StoreLinkr fills those gaps from the EAN and lets your own AI Agent write the texts in your tone of voice, while you keep control over every change.

Why complete product data matters for search and AI answers

Generative engine optimisation (GEO) is about making your content easy for AI assistants to understand and cite. For a webshop, that mostly comes down to product data:

• Complete: attributes such as material, size, colour, author or page count are the facts an answer is built from. An empty field cannot match a question.
• Unique: when hundreds of shops publish the same supplier description, there is little reason to show or quote yours. A description in your own words gives search engines and AI assistants something to choose.
• Structured: a clear category, separate attributes and correct weight and dimensions are easier for machines to read than facts hidden in a paragraph, and marketplaces ask for them per channel.

No tool can promise a ranking or a mention in an AI answer. What you can do is make sure your products are not left out because their data is thin. That is what enrichment in StoreLinkr is for.

From EAN to a complete product

Enrichment starts from the EAN of the product. StoreLinkr looks it up and fills in what it finds:

• Name, short and long description, attributes, category, images, weight and dimensions from the product catalog.
• For books with an ISBN, Google Books as well: title, description, cover and facts such as author, publisher and page count.
• Only values from a real match are used. When nothing is found, a field stays as it is instead of being filled with a guess. The EAN itself is never changed.

Your own AI Agent, your tone of voice

Connect the AI Agent with your own key for Gemini, OpenAI or Claude. The available models are loaded live from the provider, so a new model is ready to pick without waiting for an update. The AI Agent then helps in three ways:

• Rewrite in your tone of voice. Descriptions from the source are reworded in the tone and for the audience you set. A rewrite that grows well beyond its source is discarded and the original text is kept.
• Write a missing description. When no source has a description and the product has none of its own, the AI Agent can write one using only the known facts. It does not invent properties, specifications or claims. Descriptions of books are written in the language of the book.
• Look the product up online. Optionally, the AI first searches for the product online and writes a description of 150 to 200 words based on the pages it found. Those pages are shown with the text, so you can check where it came from. If it finds nothing reliable, it falls back to a short text from the known facts.

Descriptions the AI Agent wrote are labelled AI-generated, so you always know which texts to review before they go live.

New products enriched automatically

Products that an import connection creates, for example from a supplier or your POS system, can be enriched once, automatically. You choose the import sources and the fields. Only empty fields are completed: the data from the import stays as it is, and the enriched values are stored as product rules, so the next import does not overwrite them. Switch on "enrich first, then send" and a new product waits for its enrichment, for at most 15 minutes, before it goes to your webshop and marketplaces. That way it goes live complete.

Bulk enrichment with a full log

• Enrich a selection of products in one go and choose per field what to enrich: name, descriptions, images, attributes, category, weight and dimensions. By default only empty fields are filled, and you decide whether existing values may be replaced.
• Every enrichment, whether manual, in bulk, from a file import or automatic, is logged with the value before and after for each field and the sources it used.
• Not happy with a result? Revert it with one click and every changed field gets its previous value back.

One source for every channel

The enriched data lives in your StoreLinkr catalog and flows to your webshop on WooCommerce, Shopify or SitePack and to the marketplaces you sell on. With smart content mapping you match attributes and categories to what each channel asks for, and feed management keeps your product feeds up to date with the improved data.