Marketplaces by country

Austrian marketplaces: where to sell as an online store in Austria

If you already sell in Germany, Austria is a logical next step: the same language and many of the same marketplaces. Austria still has its own rules, especially for packaging. Here you find every Austrian marketplace StoreLinkr connects and what to arrange before you start.

Short answer

Amazon has no Austrian site of its own, so Amazon.de serves Austrian shoppers. Kaufland.at, MediaMarkt, XXXLutz (home), Douglas (beauty) and Shop Apotheke are other well known marketplaces. If you sell to Austrian consumers from abroad, you need German listings, GPSR data, a packaging licence and an authorised representative in Austria.

9marketplaces in Austria you can connect
7categories
€39.95Kaufland basic fee per month
20%standard VAT rate in Austria
Updated on October 20, 2026 By the StoreLinkr team, checked against official sources
On this page
  1. All marketplaces
  2. The largest explained
  3. By category
  4. What you need
  5. How to start
  6. Second-hand and private sellers
  7. Connecting several marketplaces
  8. FAQ
  9. Sources

Every marketplace in Austria you can connect with StoreLinkr

This list comes straight from our integrations. If a marketplace is listed here, you can sync products, stock, prices and orders with it today. Click a name for the details and how the integration works.

Marketplace Category Countries With StoreLinkr
Kaufland General AT · CZ · DE · FR · IT · PL · SK Connectable
MediaMarkt Electronics NL · BE · DE · AT · ES · IT · PT Connectable
XXXLutz Home & DIY DE · AT Connectable
Douglas Beauty & health NL · DE · AT · FR · IT · PL Connectable
Conrad Electronics NL · BE · DE · AT · FR · IT Connectable
AUTODOC Car DE · AT · FR · ES · IT · PT Connectable
Happy Size Fashion DE · AT Connectable
limango Kids DE · AT Connectable
Shop Apotheke Beauty & health DE · AT Connectable

As of October 20, 2026: 9 marketplaces selling in Austria. Many of them also sell in other countries.

The largest marketplaces in Austria explained

Not every marketplace is open to every seller, and we do not connect every marketplace. Here is what you need to know about each one.

Kaufland.at

Kaufland.at

Connectable General

A broad marketplace for almost every category. You pay one basic fee from €39.95 per month, excluding VAT, for all Kaufland marketplaces together. In Austria you pay a commission of 7 to 16 percent per sale, the same as in Germany.1 Automatically translated descriptions are not allowed.2

Kaufland integration

MediaMarkt

MediaMarkt

Connectable Electronics

The marketplace of the electronics chain, also active in Germany. If you sell electrical equipment to Austrian end users from abroad, you also appoint an authorised representative for electronics.7

MediaMarkt integration

XXXLutz

XXXLutz

Connectable Home and furniture

The marketplace of the Austrian furniture chain. Worth a look for furniture, lighting and home accessories, with complete product data and clear delivery times for bulky items.

XXXLutz integration

Douglas

Douglas

Connectable Beauty

The marketplace of the perfumery chain, for beauty and personal care. If you also sell health products, look at Shop Apotheke.

Douglas integration

Amazon.de

Beta, on request General

Amazon has no Austrian site of its own: amazon.at redirects to Amazon.de. Our Amazon integration is in beta and available on request only. Get in touch if you want to join.

Get in touch

Zalando

Not connected by StoreLinkr Fashion

Zalando requires, among other things, a valid 13-digit EAN per item and, if you ship yourself, free shipping and returns within 30 days.3 StoreLinkr does not connect Zalando. For fashion in Austria you can connect Happy Size and limango.

Marketplaces in Austria by category

General marketplaces bring lots of visitors, but also lots of competition. A specialist marketplace has fewer sellers per product and customers who know what they want. So choose based on your range.

You sell Start with Also worth a look
Broad range Kaufland Amazon.de (beta, on request)
Electronics MediaMarkt, Conrad
Home and furniture XXXLutz Kaufland
Beauty and health Douglas Shop Apotheke
Fashion Happy Size
Kids and family limango
Car parts AUTODOC

What do you need to sell in Austria?

Listings in proper GermanTitles, descriptions and customer service in German. Kaufland does not allow automatically translated descriptions.2
VAT through the One-Stop ShopOnce your sales to consumers in other EU countries exceed €10,000 a year in total, you charge Austrian VAT. The standard rate is 20 percent.8 You can declare it through the One-Stop Shop (OSS).9
Packaging licenceIf you put packaging into circulation in Austria, you join an approved collection and recovery system. You confirm this to your customers, for example on the delivery note or invoice.5
Authorised representative for packagingIf you have no establishment in Austria and sell packaged products at a distance to Austrian consumers, you must appoint an authorised representative (Bevollmächtigter) based in Austria, with a certified power of attorney in German or English.4
Product safety (GPSR)Your offer shows the manufacturer, a responsible person in the EU if the manufacturer is based outside it, and safety information. Without that data a marketplace must not show your offer.10
14-day right of withdrawalYour customer may cancel within 14 days of delivery without giving a reason. Return costs are only for the customer if you said so in advance.11
Representative for electronicsIf you sell electrical or electronic equipment at a distance to end users in Austria, you also appoint an authorised representative for that.7

Marketplaces check this: since 1 January 2023, online marketplaces in Austria must ensure that sellers meet their obligations for packaging, electronics and batteries. If that is not ensured, the marketplace must exclude the seller.6

This is not tax or legal advice. If you are unsure about VAT or registrations, ask your accountant.

How to start in 6 steps

  1. Pick 1 or 2 marketplacesAlready selling on Kaufland.de? Add Kaufland.at. Then pick one specialist marketplace that fits your range.
  2. Arrange your packaging licenceSign up with an Austrian collection and recovery system and put the licence statement on your delivery note or invoice.
  3. Appoint an authorised representativeWithout an establishment in Austria you need a representative based in Austria, for packaging and, if relevant, for electronics.
  4. Check your VATAdd up your sales to consumers in other EU countries. If you go over €10,000 a year, register for the One-Stop Shop.
  5. Complete GPSR and product dataGerman listings, EAN, manufacturer, responsible person in the EU, warnings and manuals. If anything is missing, your offer will not go live.
  6. Connect stock and ordersLet stock, prices and orders sync automatically with your online store, so you never sell what you do not have.

willhaben and second-hand: something else

Looking for a place to sell your own things as a private person? Then you mean willhaben, a classifieds site. This page is about selling as an online store or brand: new products, fixed prices and orders that come in automatically.

Platform For With StoreLinkr
willhaben Private sellers and local sales Not connected
Amazon.de Businesses Beta, on request
Zalando Businesses Not connected
The 9 marketplaces in the table Businesses Connectable

Several marketplaces in Austria at once

Every marketplace has its own portal, its own categories and its own rules. With two marketplaces you can still manage by hand. From three on, stock becomes the real risk: if you sell the same product on a marketplace and in your own store, stock has to be right in both places straight away.

StoreLinkr takes products, stock and prices from your online store (WooCommerce, Shopify or SitePack), your POS system or your wholesaler, and puts them on the marketplaces you choose. Orders come back into your store. Per marketplace you set categories, price rules and exclusions.

Connect 9 marketplaces in Austria

Fixed monthly price from €69 for up to 75 orders a month, unlimited products and no percentage of your revenue. Above your bundle you pay a small fee per extra order.

Try it free See pricing

Frequently asked questions about marketplaces in Austria

Amazon.de, as Amazon has no Austrian site of its own, plus Kaufland.at, MediaMarkt, XXXLutz, Douglas and Zalando. Kaufland.at falls under the same basic fee as the other Kaufland marketplaces.

Up to €10,000 a year in sales to consumers in other EU countries, you can usually charge the VAT of your own country. Above that you charge Austrian VAT, 20 percent at the standard rate, which you can declare through the One-Stop Shop (OSS).

Yes, if you sell packaged products at a distance to Austrian consumers without an establishment in Austria. That duty has applied since the start of 2023. If you sell electronics, you need a representative for that too.

Usually yes, Austria is German-speaking. If you do not sell in Germany yet, have German listings written or checked. Kaufland does not allow automatically translated descriptions.

Amazon is in beta, on request. We do not connect Zalando or willhaben. You can connect 9 Austrian marketplaces, including Kaufland, MediaMarkt, XXXLutz, Douglas and Shop Apotheke.

Yes. Since 1 January 2023, online marketplaces in Austria must ensure that sellers meet their obligations for packaging, electronics and batteries. Otherwise they must exclude the seller.

Marketplaces in other countries

Also see the overview of all countries, with a search for all 72 marketplaces.

Sources

All amounts and rules checked on October 20, 2026 on the marketplaces' and authorities' own pages.

  1. Kaufland Global Marketplace, Conditions: kauflandglobalmarketplace.com/en/conditions/
  2. Kaufland Global Marketplace, Product data guideline: kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/
  3. Zalando Partner University, Onboarding requirements: partner.zalando.com/university/article/pre-onboarding-and-onboarding-requirements
  4. Unternehmensserviceportal (USP), Bevollmächtigte für Verpackungen und Einwegkunststoffprodukte: usp.gv.at/themen/betrieb-und-umwelt/abfallrecht/weitere-informationen-abfallrecht/abfall-und-produktregelungen/transport-und-verkaufsverpackungen/bevollmaechtigte-fuer-verpackungen-und-einwegkunststoffprodukte.html
  5. Unternehmensserviceportal (USP), Verpackung: Pflichten für Unternehmen: usp.gv.at/themen/betrieb-und-umwelt/abfallrecht/weitere-informationen-abfallrecht/abfall-und-produktregelungen/transport-und-verkaufsverpackungen/verpackung-pflichten-unternehmen.html
  6. Unternehmensserviceportal (USP), Pflichten für elektronische Marktplätze und Fulfilment-Dienstleister: usp.gv.at/themen/betrieb-und-umwelt/abfallrecht/weitere-informationen-abfallrecht/abfall-und-produktregelungen/pflichten-elektronische-marktplaetze-und-fulfilment-dienstleister.html
  7. Unternehmensserviceportal (USP), Bevollmächtigte für Elektro- und Elektronikgeräte: usp.gv.at/umwelt-verkehr/abfallarten/elektroaltgeraete/bevollmaechtigte-fuer-elektro-und-elektronikgeraete.html
  8. Your Europe, VAT rules and rates: europa.eu/youreurope/business/taxation/vat/vat-rules-rates/index_en.htm
  9. Your Europe, VAT on cross-border sales: europa.eu/youreurope/business/taxation/vat/cross-border-vat/index_en.htm
  10. Regulation (EU) 2023/988 on general product safety (GPSR): eur-lex.europa.eu/eli/reg/2023/988/oj
  11. Your Europe, Guarantees and returns: europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm

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