Marketplaces by country

Belgian marketplaces: where to sell as an online store in Belgium

Belgium is a small market, but you sell in two languages: Dutch in Flanders, French in Wallonia and both in Brussels. Here you find every Belgian marketplace StoreLinkr connects, the big names we do not connect, and what to arrange before you ship your first order to a Belgian customer.

Short answer

The best known marketplace for online stores in Belgium is bol, which runs one platform for the Netherlands and Belgium. There are also specialist marketplaces such as MediaMarkt (electronics), Decathlon (sports), Brico (DIY) and INNO (department store). To sell you need listings in Dutch and French, the right VAT set-up, product safety information (GPSR) and a solution for your packaging obligations.

14marketplaces in Belgium you can connect
6categories
14 millionbol customers in the Netherlands and Belgium (30 June 2026)
14 daysright of withdrawal for your customer
Updated on October 20, 2026 By the StoreLinkr team, checked against official sources
On this page
  1. All marketplaces
  2. The largest explained
  3. By category
  4. What you need
  5. How to start
  6. Second-hand and private sellers
  7. Connecting several marketplaces
  8. FAQ
  9. Sources

Every marketplace in Belgium you can connect with StoreLinkr

This list comes straight from our integrations. If a marketplace is listed here, you can sync products, stock, prices and orders with it today. Click a name for the details and how the integration works.

Marketplace Category Countries With StoreLinkr
Bol General NL · BE Connectable
Ebay General NL · BE · DE Connectable
MediaMarkt Electronics NL · BE · DE · AT · ES · IT · PT Connectable
Decathlon Sports & outdoor NL · BE · DE · PT Connectable
Conrad Electronics NL · BE · DE · AT · FR · IT Connectable
Books in Belgium Books BE Connectable
Brico Home & DIY BE · LU Connectable
INNO General BE Connectable
Kiabi Fashion FR · BE · NL · IT · ES · PT Connectable
LDLC Electronics FR · BE · LU · IT · ES · CH Connectable
Obelink Sports & outdoor NL · BE · DE Connectable
Showroomprivé Fashion FR · BE · ES · PT Connectable
Vente-unique Home & DIY FR · BE · NL · DE · IT · ES · PT · PL · CH Connectable
vtwonen Home & DIY NL · BE Connectable

As of October 20, 2026: 14 marketplaces selling in Belgium. Many of them also sell in other countries.

The largest marketplaces in Belgium explained

Not every marketplace is open to every seller, and we do not connect every marketplace. Here is what you need to know about each one.

bol

bol

Connectable General

One seller account gives you access to 14 million customers in the Netherlands and Belgium (30 June 2026).10 You need a registration with the Belgian KBO or the Dutch KvK and a VAT number.1 Companies from other EU countries can only join by invitation.11 There is no subscription: per item sold you pay a commission, a percentage plus a fixed amount that differs per category.2

Bol integration

MediaMarkt

MediaMarkt

Connectable Electronics

The marketplace of the electronics chain, also active in the Netherlands, Germany and other countries. A logical choice if you sell electronics, household appliances or accessories.

MediaMarkt integration

Decathlon

Decathlon

Connectable Sports and outdoor

The sports chain's marketplace adds brands from other sellers to its own range. Worth a look for sports, cycling, camping and outdoor.

Decathlon integration

Amazon.com.be

Beta, on request General

Amazon's Belgian site. Our Amazon integration is in beta and available on request only. Get in touch if you want to join and we will check together whether your range is a good fit.

Get in touch

Zalando

Not connected by StoreLinkr Fashion

For the Zalando Partner Program every item needs a valid 13-digit EAN. If you ship yourself, you offer free shipping and free returns within 30 days, and invoices are mandatory for Belgium.3 StoreLinkr does not connect Zalando. For fashion in Belgium you can connect Kiabi, INNO and Showroomprivé.

Marketplaces in Belgium by category

General marketplaces bring lots of visitors, but also lots of competition. A specialist marketplace has fewer sellers per product and customers who know what they want. So choose based on your range.

You sell Start with Also worth a look
Broad range Bol, eBay Amazon (beta, on request)
Electronics MediaMarkt, Conrad LDLC
Home, garden and DIY Brico, vtwonen Vente-unique
Sports, camping and outdoor Decathlon Obelink
Fashion and kids Kiabi, INNO Showroomprivé
Books Books in Belgium Bol

What do you need to sell in Belgium?

Dutch and FrenchMandatory labelling must be in a language the average consumer understands, taking into account the language area where you sell. The same goes for manuals and warranty certificates.4 If you sell across Belgium, make sure you have Dutch and French listings.
Registered company and VAT numberFor bol you need a registration with the Belgian KBO or the Dutch KvK and a VAT number.1 Other marketplaces ask for similar company details.
VAT through the One-Stop ShopOnce your sales to consumers in other EU countries exceed €10,000 a year in total, you charge Belgian VAT. You can declare it for all countries at once through the One-Stop Shop (OSS).5
Packaging and Fost PlusUnder the EU Packaging and Packaging Waste Regulation (PPWR), every producer registers in the national producer register. This applies to all household packaging placed on the Belgian market. If you are a Fost Plus member, Fost Plus handles the registration for you.6
Product safety (GPSR)Your offer shows the manufacturer, a responsible person in the EU if the manufacturer is based outside it, and safety information. Without that data a marketplace must not show your offer.7
14-day right of withdrawalYour customer may cancel within 14 days of delivery without giving a reason. Return costs are only for the customer if you said so in advance.8
Shipping and customer servicePlan for Belgian shipping rates and offer customer service in your customer's language, Dutch or French. Only promise delivery times you can really meet.

New since 12 August 2026: producers from outside Belgium must be represented by an authorised representative established in Belgium for their packaging obligations.6 In December 2025 the European Commission proposed to suspend this duty for sellers to consumers in other member states, and Parliament and Council are still examining the proposal.9 If you sell from another country, check the current status before you start.

This is not tax or legal advice. If you are unsure about VAT or registrations, ask your accountant.

How to start in 6 steps

  1. Start with bolOne account lets you sell in Belgium and the Netherlands. Then add a specialist marketplace that fits your range, such as MediaMarkt, Decathlon or Brico.
  2. Prepare Dutch and French listingsTitles, descriptions, attributes and manuals in both languages. Have translations checked, especially for your best sellers.
  3. Check your VATAdd up your sales to consumers in other EU countries. If you go over €10,000 a year, register for the One-Stop Shop.
  4. Sort out your packaging obligationsJoin Fost Plus for your household packaging. If you are not based in Belgium, also appoint an authorised representative.
  5. Complete GPSR and product dataEAN, manufacturer, responsible person in the EU, warnings and manuals. If anything is missing, your offer will not go live.
  6. Connect stock and ordersLet stock, prices and orders sync automatically with your online store, so you never sell what you do not have.

2dehands / 2ememain and second-hand: something else

Looking for a place to sell your own things as a private person? Then you mean 2dehands, called 2ememain in French. It is a classifieds site where you make your own deal with the buyer. This page is about selling as an online store or brand: new products, fixed prices and orders that come in automatically.

Platform For With StoreLinkr
2dehands / 2ememain Private sellers and local sales Not connected
Amazon.com.be Businesses Beta, on request
Zalando Businesses Not connected
The 14 marketplaces in the table Businesses Connectable

Several marketplaces in Belgium at once

Every marketplace has its own portal, its own categories and its own rules. With two marketplaces you can still manage by hand. From three on, stock becomes the real risk: if you sell the same product on a marketplace and in your own store, stock has to be right in both places straight away.

StoreLinkr takes products, stock and prices from your online store (WooCommerce, Shopify or SitePack), your POS system or your wholesaler, and puts them on the marketplaces you choose. Orders come back into your store. Per marketplace you set categories, price rules and exclusions.

Connect 14 marketplaces in Belgium

Fixed monthly price from €69 for up to 75 orders a month, unlimited products and no percentage of your revenue. Above your bundle you pay a small fee per extra order.

Try it free See pricing

Frequently asked questions about marketplaces in Belgium

For online stores it is bol. One seller account reaches customers in the Netherlands and Belgium, and you only pay commission on what you sell. MediaMarkt, Decathlon and Brico are strong specialist marketplaces.

Mandatory product information must be understandable for the customer and take into account the language area where you sell. So if you want to sell across Belgium, you need Dutch and French listings. That also goes for manuals and warranty certificates.

Up to €10,000 a year in total sales to consumers in other EU countries, you can usually charge the VAT of your own country. Above that you charge Belgian VAT, which you can declare through the One-Stop Shop (OSS).

Fost Plus is the organisation for household packaging in Belgium. Under the PPWR every producer registers in the national producer register, and Fost Plus handles that for its members. If you are based outside Belgium, since 12 August 2026 you also need an authorised representative in Belgium, although the European Commission has proposed to suspend that duty.

Amazon is in beta, on request. We do not connect Zalando at the moment. You can connect 14 Belgian marketplaces, including bol, eBay, MediaMarkt, Decathlon and Brico.

Marketplaces in other countries

Also see the overview of all countries, with a search for all 72 marketplaces.

Sources

All amounts and rules checked on October 20, 2026 on the marketplaces' and authorities' own pages.

  1. bol Partnerplatform, Verkopen via bol als NL/BE partner: partnerplatform.bol.com/nl/cdp/verkopen-via-bol-als-nlbe-partner
  2. bol Partnerplatform, Commissie: partnerplatform.bol.com/nl/idp/commissie
  3. Zalando Partner University, Onboarding requirements: partner.zalando.com/university/article/pre-onboarding-and-onboarding-requirements
  4. Vlaamse overheid, Taalgebruik bij consumentenzaken: vlaanderen.be/uw-overheid/over-vlaanderen/taalwetwijzer/taalgebruik-bij-consumentenzaken
  5. Your Europe, VAT on cross-border sales: europa.eu/youreurope/business/taxation/vat/cross-border-vat/index_en.htm
  6. Fost Plus, PPWR Insights 8: mandatory registration in the producer register: fostplus.be/en/blog/ppwr-insights-8-mandatory-registration-in-producer-register-fost-plus-handles-it-for-you
  7. Regulation (EU) 2023/988 on general product safety (GPSR): eur-lex.europa.eu/eli/reg/2023/988/oj
  8. Your Europe, Guarantees and returns: europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm
  9. European Commission, Packaging waste: environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste_en
  10. bol, About bol (facts and figures, 30 June 2026): over.bol.com/en/about-bol/
  11. bol Partnerplatform, Selling via bol as an EU partner: partnerplatform.bol.com/en/cdp/selling-via-bol-as-an-eu-partner

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