Marketplaces by country

Polish marketplaces: where to sell as an online store in Poland

Poland is a large EU market with its own language and its own currency. Here you find every Polish marketplace StoreLinkr connects, where Amazon.pl stands, and what to arrange before you ship your first order to a Polish customer.

Short answer

The best known Polish marketplaces for online stores are Allegro, Amazon.pl and Kaufland.pl. There are also specialist marketplaces such as Media Expert (electronics), Empik (books and media), Leroy Merlin and Castorama (DIY) and MODIVO (fashion). You need Polish listings, payouts or fees in złoty, Polish VAT once you pass the OSS threshold, and product safety information (GPSR).

11marketplaces in Poland you can connect
6categories
175 złKaufland.pl basic fee per month
23%standard VAT rate in Poland
Updated on October 20, 2026 By the StoreLinkr team, checked against official sources
On this page
  1. All marketplaces
  2. The largest explained
  3. By category
  4. What you need
  5. How to start
  6. Second-hand and private sellers
  7. Connecting several marketplaces
  8. FAQ
  9. Sources

Every marketplace in Poland you can connect with StoreLinkr

This list comes straight from our integrations. If a marketplace is listed here, you can sync products, stock, prices and orders with it today. Click a name for the details and how the integration works.

Marketplace Category Countries With StoreLinkr
Kaufland General AT · CZ · DE · FR · IT · PL · SK Connectable
Allegro General PL · CZ · SK · HU Connectable
Leroy Merlin Home & DIY FR · ES · IT · PT · PL Connectable
Douglas Beauty & health NL · DE · AT · FR · IT · PL Connectable
Empik Books PL Connectable
Media Expert Electronics PL Connectable
Black Red White Home & DIY PL Connectable
Castorama Home & DIY FR · PL Connectable
home&you Home & DIY PL Connectable
MODIVO Fashion PL Connectable
Vente-unique Home & DIY FR · BE · NL · DE · IT · ES · PT · PL · CH Connectable

As of October 20, 2026: 11 marketplaces selling in Poland. Many of them also sell in other countries.

The largest marketplaces in Poland explained

Not every marketplace is open to every seller, and we do not connect every marketplace. Here is what you need to know about each one.

Allegro

Allegro

Connectable General

The best known marketplace in Poland. Businesses from the EEA create a business account, verify a bank account and set terms for returns, complaints and delivery. Payouts go to an account in złoty or to a Czech or Slovak bank.3

Allegro integration

Kaufland.pl

Kaufland.pl

Connectable General

A broad marketplace for almost every category. You pay one basic fee from €39.95 per month, excluding VAT, for all Kaufland marketplaces together. On Kaufland.pl it is charged as 175 zł in złoty. The commission in Poland is 4 to 12 percent, depending on the category.1

Kaufland integration

Media Expert

Media Expert

Connectable Electronics

The marketplace of the Polish electronics chain. Worth a look if you sell household appliances, computers or accessories and your product data is complete, with EAN and technical attributes.

Media Expert integration

Empik

Empik

Connectable Books, media and leisure

Known as a Polish store chain for books and media. A logical place if you sell books, games, toys or hobby supplies.

Empik integration

Amazon.pl

Beta, on request General

Amazon has its own Polish site. Our Amazon integration is in beta and available on request only. Get in touch if you want to join and we will check together whether your range is a good fit.

Get in touch

Marketplaces in Poland by category

General marketplaces bring lots of visitors, but also lots of competition. A specialist marketplace has fewer sellers per product and customers who know what they want. So choose based on your range.

You sell Start with Also worth a look
Broad range Allegro, Kaufland Amazon (beta, on request)
Electronics Media Expert Allegro, Kaufland
DIY and garden Leroy Merlin, Castorama
Furniture and home Black Red White, Vente-unique home&you
Beauty Douglas
Fashion and shoes MODIVO
Books, media and toys Empik Allegro

What do you need to sell in Poland?

Listings in PolishTitles, descriptions and attributes in proper Polish. Kaufland does not allow automatically translated descriptions.2
Working in złotyKaufland charges the basic fee for Kaufland.pl in złoty.1 Allegro pays out to an account in złoty or to a Czech or Slovak bank.3 Allow for exchange costs in your prices.
VAT through the One-Stop ShopOnce your sales to consumers in other EU countries exceed €10,000 a year in total, you charge Polish VAT. The standard rate is 23 percent.6 You can declare it through the One-Stop Shop (OSS).7
Product safety (GPSR)Your offer shows the manufacturer, a responsible person in the EU if the manufacturer is based outside it, and safety information. Without that data a marketplace must not show your offer.8
14-day right of withdrawalYour customer may cancel within 14 days of delivery without giving a reason.9 On Allegro you set your returns and complaints terms before you start selling.3
BDO register for packagingIf you place products in packaging on the Polish market, you register in the BDO register. Importing into Poland also counts. Your BDO number goes on your invoices.4 Registration costs 200 zł for micro-enterprises and 800 zł for other businesses.5 Have your own situation checked.
Shipping and returnsAllegro asks for your delivery settings up front.3 Pick a carrier that serves Poland well and a return address your customer understands.

Since 12 August 2026 the EU Packaging and Packaging Waste Regulation (PPWR) applies. It requires producers who sell packaged products directly to consumers in another EU country to appoint an authorised representative there. The European Commission has proposed suspending that duty, but the proposal is still with Parliament and Council.10

This is not tax or legal advice. If you are unsure about VAT or registrations, ask your accountant.

How to start in 6 steps

  1. Pick 1 or 2 marketplacesStart with Allegro or Kaufland.pl and, if it fits your range, add one specialist marketplace.
  2. Set up your seller account and złotyCreate a business account, verify your bank account and decide how you handle złoty. For Allegro you also set your returns, complaints and delivery terms.
  3. Check your VAT and packagingAdd up your sales to consumers in other EU countries and register for the One-Stop Shop above €10,000 a year. Also check whether you need to be in the BDO register.
  4. Translate your product dataTitles, descriptions and attributes in proper Polish. Have translations checked, especially for your best sellers.
  5. Complete GPSR and product dataEAN, manufacturer, responsible person in the EU, warnings and manuals. If anything is missing, your offer will not go live.
  6. Connect stock and ordersLet stock, prices and orders sync automatically with your online store, so you never sell what you do not have.

OLX and second-hand: something else

Looking for a place to sell your own things as a private person? Then you mean OLX, a classifieds site. This page is about selling as an online store or brand: new products, fixed prices and orders that come in automatically.

Platform For With StoreLinkr
OLX Private sellers and local sales Not connected
Amazon.pl Businesses Beta, on request
The 11 marketplaces in the table Businesses Connectable

Several marketplaces in Poland at once

Every marketplace has its own portal, its own categories and its own rules. With two marketplaces you can still manage by hand. From three on, stock becomes the real risk: if you sell the same product on a marketplace and in your own store, stock has to be right in both places straight away.

StoreLinkr takes products, stock and prices from your online store (WooCommerce, Shopify or SitePack), your POS system or your wholesaler, and puts them on the marketplaces you choose. Orders come back into your store. Per marketplace you set categories, price rules and exclusions.

Connect 11 marketplaces in Poland

Fixed monthly price from €69 for up to 75 orders a month, unlimited products and no percentage of your revenue. Above your bundle you pay a small fee per extra order.

Try it free See pricing

Frequently asked questions about marketplaces in Poland

Allegro, Amazon.pl and Kaufland.pl. For electronics Media Expert is well known, for books and media Empik. If you already have a Kaufland account for another country, Kaufland.pl falls under the same basic fee.

Yes. Businesses from the EEA create a business account, verify a bank account and set their returns, complaints and delivery terms. Payouts go to an account in złoty or to a Czech or Slovak bank.

Up to €10,000 a year in sales to consumers in other EU countries, you can usually charge the VAT of your own country. Above that you charge Polish VAT, 23 percent at the standard rate, which you can declare through the One-Stop Shop (OSS).

BDO is the Polish register for products, packaging and waste. Businesses that place products in packaging on the Polish market, including through imports, register there and put the number on their invoices. Whether it applies to your store depends on how you deliver, so have it checked before you start.

Amazon is in beta, on request. We do not connect OLX, as it is a classifieds site. You can connect 11 Polish marketplaces, including Allegro, Kaufland, Empik, Media Expert and Leroy Merlin.

That depends on the marketplace. Kaufland does not allow automatically translated descriptions. In any case, have your best sellers checked by someone who speaks Polish well.

Marketplaces in other countries

Also see the overview of all countries, with a search for all 72 marketplaces.

Sources

All amounts and rules checked on October 20, 2026 on the marketplaces' and authorities' own pages.

  1. Kaufland Global Marketplace, Conditions: kauflandglobalmarketplace.com/en/conditions/
  2. Kaufland Global Marketplace, Product data guideline: kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/
  3. Allegro Help, Registration for sellers from outside Poland in the European Economic Area: help.allegro.com/en/sell/a/registration-for-sellers-from-outside-poland-in-the-european-economic-area-O3PwMxBDRs7
  4. BDO, Zasady rejestracji: bdo.mos.gov.pl/zasady-rejestracji/
  5. BDO, Opłaty: bdo.mos.gov.pl/oplaty/
  6. Your Europe, VAT rules and rates: europa.eu/youreurope/business/taxation/vat/vat-rules-rates/index_en.htm
  7. Your Europe, VAT on cross-border sales: europa.eu/youreurope/business/taxation/vat/cross-border-vat/index_en.htm
  8. Regulation (EU) 2023/988 on general product safety (GPSR): eur-lex.europa.eu/eli/reg/2023/988/oj
  9. Your Europe, Guarantees and returns: europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm
  10. European Commission, Packaging waste (PPWR): environment.ec.europa.eu/topics/waste-and-recycling/packaging-waste_en

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