Marketplaces by country

Dutch marketplaces: where to sell as an online store in the Netherlands

The Netherlands is a compact market where many shoppers buy online. Here you find every Dutch marketplace StoreLinkr connects, the big names we do not connect, and what to arrange before you ship your first order to a Dutch customer.

Short answer

The best known marketplace for online stores in the Netherlands is bol, which runs one platform for the Netherlands and Belgium. There are also specialist marketplaces such as MediaMarkt (electronics), Praxis (DIY), Decathlon (sports) and Douglas (beauty). To sell you need Dutch listings, the right VAT set-up, product safety information (GPSR) and a check on the Dutch packaging rules.

16marketplaces in Netherlands you can connect
7categories
14 millionbol customers in the Netherlands and Belgium (30 June 2026)
50,000 kgpackaging per year before the packaging waste fee applies
Updated on October 20, 2026 By the StoreLinkr team, checked against official sources
On this page
  1. All marketplaces
  2. The largest explained
  3. By category
  4. What you need
  5. How to start
  6. Second-hand and private sellers
  7. Connecting several marketplaces
  8. FAQ
  9. Sources

Every marketplace in Netherlands you can connect with StoreLinkr

This list comes straight from our integrations. If a marketplace is listed here, you can sync products, stock, prices and orders with it today. Click a name for the details and how the integration works.

Marketplace Category Countries With StoreLinkr
Bol General NL · BE Connectable
Ebay General NL · BE · DE Connectable
MediaMarkt Electronics NL · BE · DE · AT · ES · IT · PT Connectable
Decathlon Sports & outdoor NL · BE · DE · PT Connectable
Douglas Beauty & health NL · DE · AT · FR · IT · PL Connectable
Conrad Electronics NL · BE · DE · AT · FR · IT Connectable
Praxis Home & DIY NL Connectable
Alltricks Sports & outdoor FR · DE · IT · NL · ES · PT Connectable
ANWB Sports & outdoor NL Connectable
Boekwinkeltjes Books NL Connectable
Kiabi Fashion FR · BE · NL · IT · ES · PT Connectable
Kruidvat Beauty & health NL Connectable
Leen Bakker Home & DIY NL Connectable
Obelink Sports & outdoor NL · BE · DE Connectable
Vente-unique Home & DIY FR · BE · NL · DE · IT · ES · PT · PL · CH Connectable
vtwonen Home & DIY NL · BE Connectable

As of October 20, 2026: 16 marketplaces selling in Netherlands. Many of them also sell in other countries.

The largest marketplaces in Netherlands explained

Not every marketplace is open to every seller, and we do not connect every marketplace. Here is what you need to know about each one.

bol

bol

Connectable General

One seller account gives you access to 14 million customers in the Netherlands and Belgium (30 June 2026).8 You need a registration with the Dutch KvK or the Belgian KBO and a VAT number.1 Companies from other EU countries can only join by invitation.9 There is no subscription: per item sold you pay a commission, a percentage plus a fixed amount that differs per category.2

Bol integration

MediaMarkt

MediaMarkt

Connectable Electronics

The marketplace of the electronics chain, also active in Belgium, Germany and other countries. A logical choice if you sell electronics, household appliances or accessories.

MediaMarkt integration

Praxis

Praxis

Connectable DIY and garden

The marketplace of the Dutch DIY chain, for tools, building materials, bathroom, lighting and garden. Worth a look if your DIY range complements what Praxis sells itself.

Praxis integration

Decathlon

Decathlon

Connectable Sports and outdoor

The sports chain's marketplace adds brands from other sellers to its own range. Worth a look for sports, cycling, camping and outdoor.

Decathlon integration

Amazon.nl

Beta, on request General

Amazon's Dutch site. Our Amazon integration is in beta and available on request only. Get in touch if you want to join and we will check together whether your range is a good fit.

Get in touch

Zalando

Not connected by StoreLinkr Fashion

For the Zalando Partner Program every item needs a valid 13-digit EAN. If you ship yourself, you offer free shipping and free returns within 30 days.3 StoreLinkr does not connect Zalando. For fashion in the Netherlands you can connect Kiabi.

Marketplaces in Netherlands by category

General marketplaces bring lots of visitors, but also lots of competition. A specialist marketplace has fewer sellers per product and customers who know what they want. So choose based on your range.

You sell Start with Also worth a look
Broad range Bol, eBay Amazon (beta, on request)
Electronics MediaMarkt, Conrad
Home, garden and DIY Praxis, Leen Bakker, vtwonen Vente-unique
Sports, cycling and outdoor Decathlon, ANWB Alltricks (cycling), Obelink (camping)
Beauty and drugstore Douglas, Kruidvat
Fashion and kids Kiabi
Books Boekwinkeltjes Bol

What do you need to sell in Netherlands?

Listings in proper DutchTitles, descriptions, attributes and customer service in Dutch, with an EAN for every product. Have translations checked, especially for your best sellers.
Registered company and VAT numberFor bol you need a registration with the Dutch KvK or the Belgian KBO and a VAT number.1 Other marketplaces ask for similar company details.
VAT through the One-Stop ShopOnce your sales to consumers in other EU countries exceed €10,000 a year in total, you charge Dutch VAT. You can declare it for all countries at once through the One-Stop Shop (OSS).4
Packaging and VerpactIf you place more than 50,000 kg of packaging on the Dutch market per year, you pay a packaging waste management fee to Verpact. This also applies to companies abroad that sell online directly to Dutch consumers. Single-use plastic (SUP) packaging must always be declared, even below that threshold.5
Product safety (GPSR)Your offer shows the manufacturer, a responsible person in the EU if the manufacturer is based outside it, and safety information. Without that data a marketplace must not show your offer.6
14-day right of withdrawalYour customer may cancel within 14 days of delivery without giving a reason. Return costs are only for the customer if you said so in advance.7
Shipping and delivery timesPlan for shipping rates to the Netherlands and a return address your customer understands. Only promise delivery times you can really meet.

This is not tax or legal advice. If you are unsure about VAT or registrations, ask your accountant.

How to start in 5 steps

  1. Start with bolOne account lets you sell in the Netherlands and Belgium. Then add a specialist marketplace that fits your range, such as MediaMarkt, Praxis or Decathlon.
  2. Have your company details readyCompany registration number, VAT number and your return address. The marketplace asks for them when you sign up.
  3. Check your VAT and packagingAdd up your sales to consumers in other EU countries and register for the One-Stop Shop once you go over €10,000 a year. Also check the Dutch packaging rules.
  4. Complete GPSR and product dataEAN, manufacturer, responsible person in the EU, warnings and manuals. If anything is missing, your offer will not go live.
  5. Connect stock and ordersLet stock, prices and orders sync automatically with your online store, so you never sell what you do not have.

Marktplaats and second-hand: something else

Looking for a place to sell your own things as a private person? Then you mean Marktplaats. Despite the name, it is a classifieds site where you make your own deal with the buyer. This page is about selling as an online store or brand: new products, fixed prices and orders that come in automatically.

Platform For With StoreLinkr
Marktplaats Private sellers and local sales Not connected
Amazon.nl Businesses Beta, on request
Zalando Businesses Not connected
The 16 marketplaces in the table Businesses Connectable

Several marketplaces in Netherlands at once

Every marketplace has its own portal, its own categories and its own rules. With two marketplaces you can still manage by hand. From three on, stock becomes the real risk: if you sell the same product on a marketplace and in your own store, stock has to be right in both places straight away.

StoreLinkr takes products, stock and prices from your online store (WooCommerce, Shopify or SitePack), your POS system or your wholesaler, and puts them on the marketplaces you choose. Orders come back into your store. Per marketplace you set categories, price rules and exclusions.

Connect 16 marketplaces in Netherlands

Fixed monthly price from €69 for up to 75 orders a month, unlimited products and no percentage of your revenue. Above your bundle you pay a small fee per extra order.

Try it free See pricing

Frequently asked questions about marketplaces in Netherlands

For online stores it is bol. One seller account reaches customers in the Netherlands and Belgium, and instead of a subscription you pay commission per item sold. MediaMarkt, Praxis, Decathlon and Douglas are strong specialist marketplaces.

Up to €10,000 a year in total sales to consumers in other EU countries, you can usually charge the VAT of your own country. Above that you charge Dutch VAT, which you can declare through the One-Stop Shop (OSS).

Only if you place more than 50,000 kg of packaging on the Dutch market per year. That also applies to foreign companies selling online directly to Dutch consumers. Single-use plastic (SUP) packaging must always be declared to Verpact.

Amazon is in beta, on request. We do not connect Zalando at the moment. You can connect 16 Dutch marketplaces, including bol, eBay, MediaMarkt, Praxis and Douglas.

No, despite the name Marktplaats is a classifieds site. You post an ad and make your own deal with the buyer. StoreLinkr does not connect Marktplaats. For online stores, bol and the specialist marketplaces in the table are the logical choice.

Marketplaces in other countries

Also see the overview of all countries, with a search for all 72 marketplaces.

Sources

All amounts and rules checked on October 20, 2026 on the marketplaces' and authorities' own pages.

  1. bol Partnerplatform, Verkopen via bol als NL/BE partner: partnerplatform.bol.com/nl/cdp/verkopen-via-bol-als-nlbe-partner
  2. bol Partnerplatform, Commissie: partnerplatform.bol.com/nl/idp/commissie
  3. Zalando Partner University, Onboarding requirements: partner.zalando.com/university/article/pre-onboarding-and-onboarding-requirements
  4. Your Europe, VAT on cross-border sales: europa.eu/youreurope/business/taxation/vat/cross-border-vat/index_en.htm
  5. Ondernemersplein (KVK), Afvalbeheersbijdrage verpakkingen betalen: ondernemersplein.overheid.nl/wetten-en-regels/afvalbeheersbijdrage-verpakkingen-betalen/
  6. Regulation (EU) 2023/988 on general product safety (GPSR): eur-lex.europa.eu/eli/reg/2023/988/oj
  7. Your Europe, Guarantees and returns: europa.eu/youreurope/citizens/consumers/shopping/returns/index_en.htm
  8. bol, About bol (facts and figures, 30 June 2026): over.bol.com/en/about-bol/
  9. bol Partnerplatform, Selling via bol as an EU partner: partnerplatform.bol.com/en/cdp/selling-via-bol-as-an-eu-partner

Book your demo now

See how StoreLinkr can simplify your product, order, and pricing management in just 30 minutes. Meet our team face-to-face and get answers tailored to your business.

Martin Peter

Book my demo